There are rumors that three Chinese companies are fighting to buy Starwood Hotels. Bloomberg reports that Shanghai Jin Jiang International Hotels (Group) Co., HNA Group Co. and China Investment Corp. have presented separate proposals to the Chinese government for its approval to make a bid for the hotel chain. Starwood’s stock jumped up almost 10% on the rumor!
I love the SPG rewards program personally, as it is one of the most flexible and rewarding programs there is. I would hate to see the program change in any way, post acquisition. On the other hand, we may see more hotel properties get added to the SPG program. What do you think? Is this good or bad for Starwood? Leave a comment.