Earlier today I heard an excellent interview of Richard Anderson, CEO of Delta Airlines, and Sir Richard Branson, founder of the Virgin Group, on NPR. They had a lively discussion (Sir Branson more so than Mr. Anderson) on customer experience, what customers care about, the future of airline travel and yes, the Delta – Virgin Atlantic relationship. For those who may not know, Delta owns 49% of Virgin Atlantic, which it bought from Singapore Airlines. Furthermore, the two airlines announced a partnership last year which was a revenue sharing model with cross-benefits to each others frequent flyer programs.
You can listen to the entire interview here.