No, this isn’t another Glittergate. It is a photo competition that American Airlines (AA) is sponsoring. The weekly prize is a Nikon D3000 camera. The grand prize is 280K AAdvantage miles. It is pretty easy to enter the competition, just upload a photo and you are done.
Sounds sweet? A short reminder: The D3000 will create a tax burden of ~$500 and the 280K AAdvantage miles will create a tax burden of ~$5500. Assuming ~30% tax, you would be shelling ~$2K for the 280K miles; a good deal if you need the miles.
Oh, I went too far in my calculations. The 280K miles is for one winner only. Hope this helps someone!